10 WORLD GASTROENTEROLOGY NEWS MAY 2017 Editorial | Expert Point of View | WCOG at ACG 2017 | WDHD News | WGO & WGOF News | WGO Global Guidelines | Calendar of Events Join WGO in Raising Awareness for Inflammatory Bowel Disease (IBD) in 2017 With the celebration of World Digestive Health Day (WDHD) coming up on 29th May 2017, planning is in full swing! The success of WDHD, a yearlong, worldwide, public health campaign, is derived from the combined efforts of the World Gastroenterology Organisation (WGO), WGO Foundation (WGOF), WGO Member Societies, WGO Training Centers, WGO Regional Affiliate Associations, and other WGO partners worldwide. Campaign Information The WDHD 2017 campaign is titled “Inflammatory Bowel Disease (IBD): Navigating Evolving Therapies in an Evolv-ing Disease.” By participating in WDHD 2017, you are helping WGO to increase global awareness of IBD, to increase the similarities and differences in the presentation and management of IBD symptoms between various regions, and to develop practical and optimal strategies for the diagnosis and treatment of these in contexts that range from the “man in the street” all the way to the specialist’s office. As a result, the campaign will help to facilitate communications between physicians, pharmacists, allied healthcare professionals, and the lay public, to ensure that patients receive appropriate disease specific therapy, and dietary and lifestyle advice relevant to conditions and circumstances. TAKE ACTION • Host an academic conference or symposium featuring scientific programs, plenaries, posters presentations, and forums on IBD. • Create IBD toolkits for healthcare professionals and the general public. • Organize a public awareness campaign and disseminate campaign materials through blogs, podcasts, videos, and brochures. • How will you TAKE ACTION to support WDHD? CELEBRATE • Host a walk-a-thon to rally your community in sup-port of WDHD. • Generates IBD awareness by developing a social media campaign. • Engage your local media with public service an-nouncements, press releases, radio advertisements, and TV interviews. • How are you planning to CELEBRATE WDHD?
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